Starbucks succulent balls will bag 'Timbit' market
It looks like Starbucks is putting the squeeze on Tim Hortons' bits.
In a flashy marketing campaign that took social media by storm, Starbucks announced that its Canadian stores will now carry 'Buck Balls, their answer to the ubiquitous Timbit.
But will you pay a dollar apiece for a glorified Timbit?
'Cupping the ball'
Starbucks CEO, Howard Shultz, says the balls are well worth the $1 price tag.
'The Buck Ball is more savoury than the corn syrup-enriched Timbit. They're salty and grittier and their texture blends well with the coffee. When you dunk it, it stays intact. We call it "cupping the ball."'
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Marketing experts wonder if the balls are worth that kind of scratch. Canadians, who are already dealing with recession and a shrinking manufacturing sector, may be reluctant to grab for sack of balls when they come at $12/dozen.
The Buck Balls may come in a cute satchel, but for widespread popularity's sake, they may have to drop, um, their price.
by Farley Hammerton